Searching for a digital marketing company in Winnipeg offering sales funnel optimization ? We have excellent news for you! We will discuss about the latest marketing strategies in 2019 and also introduce you to one of the leading digital marketing agencies in Winnipeg.

Whether it’s a name on a Starbucks cup or a shout out on a video message, people love knowing that their favorite brands recognize them and care about their experiences. This stands in stark contrast to the marketing tactics of old. Blanket ad campaigns and catchy jingles just don’t cut it anymore. Businesses no longer have control over the sales process. The customer holds all the cards. It’s now up to businesses to make buying from them as easy and enjoyable as possible. But personalization is taking on a whole new meaning thanks to marketing automation and other technologies. For example, email personalization will soon go far beyond simply auto-filling a recipient’s first name in the subject line. Contacts will be segmented automatically based on new parameters, like search history and off-site activity. Emails will be sent based on a customer’s data profile, not simply because of time zones and rough guesses about email open rates at certain times of the day. All in all, personalization will be the #1 tool for conversion rate optimization across every marketing channel.

A key trend in overall digital strategy development is the ongoing popularity of digital transformation programmes. A recent poll on a members’ webinar in digital transformation showed that a third of businesses are planning transformation within the next 12 months with a quarter already having embarked on them. This is similar to what we’ve seen in our more general surveys. Within digital marketing strategy, there is continued interest in developing integrated digital marketing strategies across multiple channels. Digital transformation programmes are a response to the challenges of digital silos in some companies where there has been a failure to integrate digital across a company. Instead, we recommend using a customer-centered approach to audit your approach for different personas across the lifecycle as shown below.

Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2020: 70% of consumers say that they have shared a brand’s video, 72% of businesses say that video has improved their conversion rate, 52% of consumers say that watching product videos makes them more confident in online purchase decisions, 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. Video is by far the most popular way customers want to learn about new products.

EasySeo caters to clients who require an intensive, full-service approach to search engine marketing. We keep ourselves Updated with the latest Search Engine Optimization Trends and Implement Strategies to Future Proof you from SEO updates. In fact we have been Certified by search engines like Google, Yahoo! and Microsoft. Find additional details at Winnipeg Digital Marketing. Inventive Web Track works in the line of business success through customer satisfaction because we believe that happy customers can take us towards the path of success. We believe in maintaining endearing relations with Our Clientss and customers through delivery of top-most quality projects on time.“A business can achieve success through happy clients” is Inventive Web Track’s paramount motto and also the vision.