Coupons industry is huge. Every product on the planet can be acquired at half price if you wait for the right coupon code. According to Microsoft, a promotional code, sometimes known as coupon code or discount code, is made up of a combination of numbers and letters. It’s used for specific purposes, such as a holiday marketing campaign.

What are the different types of promotional codes? There are three different types of promotional codes store owners can choose from.

Public codes – Anyone can see or use a public promo code. These are useful for enticing new customers and encouraging previous shoppers to come back for more.
Private codes – Stores use private codes to target a specific group of people. Commonly provided to loyal customers for special shopping opportunities, such as first-time shoppers, private codes are a good way to bring in new customers.
Restricted codes – A code that is restricted is targeted to a single user and can only be used once. For instance, you might send a customer a restricted code as an apology for a delayed shipment or as a thank-you for making their 50th purchase with your site.

Most people don’t think of promo codes and ROI together, but we disagree. If you’re not using smart codes to track the Return on Investment of your marketing strategy, you’re missing a trick! The beauty of promotional codes is that you can fit so much information inside them. It’s easy to generate QR codes and barcodes which are uniquely linked to each individual customer, for example. And you can use that unique information, together with data from the point of sale, to see exactly how customers are interacting with your promotions. Set up your campaign so that customers receive different codes, depending on how and where they download the code. Let’s say one customer spots your promotion on Facebook and downloads a QR code to their smartphone to use in-store. Another user clicks a link on your website, gets the code by email, and types it in at the online check-out. Those two customers have received two different codes. By tracing which codes they use, you can link customer profiles to the download method and shopping styles they prefer. You can even track the time between receiving the code and applying it to a purchase.

We update coupon codes daily to make sure that the most recent ones will be available for each and every store. The discounts are also tested daily that all will still be valid and should provide a great user experience. Benefits from CCG (Coupon Code Group) for Coupons, Deals, Promotion, Offers: Largest data of Coupon Codes, Deals and Offers, Most Popular Business Categories Deals, Promo and Coupon Codes, Big Discounts from Big Merchants from Travel and Hotel Category. See more details at Top brands coupons codes.

Most coupon codes offer discounts for online purchases such as a fixed discount, a percentage off the entire purchase, free shipping or other discount as advertised by the merchant. There are as number of phrases used to mean coupon code, including the following: promotional or promo code, discount code, offer code, gift code, digital coupon and similar variations.

How Do Coupon Companies Make Money?

Coupon companies promote discounts from participating businesses directly to consumers, providing a valuable service for both groups. Businesses profit from working with coupon companies by boosting traffic in their stores and encouraging first-time visits. Consumers benefit from direct cost savings for goods and services in the market. However, coupon companies themselves have to make money to survive and grow. Some make money through direct sales, while others look to alternative sources to generate income from free giveaways.

Especially widespread or popular coupon distributors can charge the businesses included in their program a fee for marketing their product. This works if the coupon company can credibly argue it would boost the business’s sales high enough to compensate for both the discounts they offer and the fees they pay to be part of the coupon program. This model can include commissions on sales paid by the deal providers after coupons have been redeemed as well.