Digital consulting? C-suite policy makers, does your sales team feel overwhelming near-term quota pressure? The right approach to training – whatever that means in your organization – is worthless if your sales staff are unable to mentally engage due to short-term pressures. Mandatory webinar training delivers ZERO benefits if your sales staff are all checking email and following up with customers on their 2nd screen during the session. I’m a big believer in face-to-face training, (possibly even 1-on-1 uber-tailored training depending on the economics), but even those approaches can fail if their focus is so set on this month or quarter that they can’t spend mental energy envisioning a better way to operate long-term.
Recent incidents should serve as sufficient motivation: Yahoo – 3.5 billion account details were hacked in two different breaches. Every single account on a system serving nearly half of the world’s population in 2013-14 (not fully disclosed until 2017). Sony Motion Pictures – hacked by a group working with North Korea and used sensitive stolen data to force Sony to cancel the release of a movie about Kim Jong Un in 2014. Anthem Health – 80 million customers’ identity and health insurance records were breached in 2015. Equifax – 146 million customers’ detailed credit records and social security numbers were breached in 2017.
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question “Why do salespeople hate CRM?” “Why do salespeople love CRM?” had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don’t believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally. Don’t get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc. There are over 300 different CRM systems in the market today, and no doubt some are poorly designed.
Every business should aim to have an IT consultant! Business owners are always looking for new ways to improve customer satisfaction. Technology can help achieve this goal when implemented in the right way. Current technologies enable businesses to communicate with their customers easily and efficiently. The technologies also help employees to improve their productivity and efficiency. IT consultants can advise businesses on the best technologies to adapt to improve their efficiency. The most appropriate technology depends on the nature of business and number of users. Find a few extra info on Turning CRM Data into Deep Customer Insights.
An advice any CEO should know about cybersecurity: Cyber liability insurance premiums are significantly increasing in cost and often do not cover all of the damages caused by a cyber breach. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.
Because we recruit experienced C-level IT executives as lead consultants, our team brings expertise and proven track records to these engagements. Our experts are comparable to anyone at the senior partner level at Deloitte, PwC, Accenture, E&Y, McKinsey, BCG or Bain, but we have four significant advantages these competitors cannot match: Our lead consultants remain fully engaged throughout the term of our consulting projects. When you engage one of the “Big 4” accounting firms or “Big 3” strategy firms, you may never again see the senior partner from the day the contract is signed.